How a small English football club became the biggest team online
Sep 23, 2020 That helped real-life Stevenage sell out all their club shirts, become the most played FIFA 20 team on live streaming platform Twitch, and earned exposure around the world. MARKETING GENIUS. When Burger King paid Stevenage a reported £50,000 to sponsor the club, they knew exactly what they were doing. Check out all the new top players for FIFA 20 Ultimate, filter results, and add to squads. Instead this ensured they got their logo onto a team in the FIFA 20 video game which is played all around the world. They then created an online competition to encourage gamers to win the digital league using Stevenage FC as their team. In the end 25,000 goal videos were tweeted out, all with Burger King’s logo on it. FIFA 20 was the year of the Stevenage Challenge. Thanks to Burger King offering gamers rewards for selecting the League Two side's two strips, they became the most used team on Career Mode.
In 2018, Burger King was announced as the official sponsor of a relatively unknown club at the bottom of football’s fourth division: Stevenage.
By sponsoring Stevenage, Burger King’s branded kit would feature in the FIFA 20 video game. The brand then launched the Stevenage Challenge, which invited players to compete as Stevenage FC and complete a series of in-game tasks. The challenges varied, ranging from simply scoring a goal to scoring direct from a corner and scoring from a free-kick, all while wearing one of the two Burger King sponsored Stevenage FC shirts.
Burger King Kit Fifa 20 Download
Thousands of gamers around the world helped to turn this small club into the biggest team online. All they had to do was hire the best players in the game, share their goals online and receive rewards. Within a few hours, social media was teeming with images of the biggest names in football wearing the Burger King logo.
Burger King Kit Fifa 20 Free
The Stevenage Challenge was launched in October 2019 and lasted just over two weeks. In this short period, more than 25,000 goals were scored by people playing as Stevenage FC. As a result of the campaign, the Stevenage FC sold out their home shirt for the first time in the club’s history.